What is (PPC)? Pay Per Click is an advertising tool used to direct traffic to websites in which you pay the search provider only when the ad is clicked. PPC has the potential to deliver instant targeted traffic to your website, but it takes experience to do it properly. PPC management is a crucial part of your advertising investment. If you are new to Pay Per Click, you may be unaware that it will cost you far less if you hire an expert than if you attempt to start your own Pay Per Click campaign. It takes a team of Pay Per Click experts to review every potential aspect of your PPC campaign to deliver the highest sales conversions for your ad dollars. We address every important aspect of a successful Pay Per Click campaign from research, A/B testing, analytics, and reporting.