Why Search Engine Optimization?
SEO – search engine optimization – makes it easy for your customers to find you online. And, ideally, it will make it easier for them to find you than your competitors.
Throughout history, businesses have taken steps to enhance their visibility and attract customers – from location and signage to starting the name of a company with AAA to take advantage of the alphabetizing system once used in phone books.
SEO has replaced traditional ways of getting ahead of your competitors when customers are looking for the goods or services you provide.
If you had been a blacksmith back in the day, you wouldn’t expect a potential customer to walk past the shops of 10 other blacksmiths to find you. You’d want your shop to be the first one they see.
It’s no different today, really. You can’t expect customers to pass up 10 or more promising websites just to find a link to your business. For the blacksmith, location and signage were essential. In today’s fast-paced world of online commerce and marketing, SEO is the key.
In fact, for customers to find you, your website needs to appear on the first page of search engine results. That’s because 92% of all traffic going to a website starts with clicks and conversions from the first page in the search engine.
How do you get to that all important first page? You rely on the professionals at SEOJames! We have the experience needed to build up your domain authority and increase the search engine rankings for the keywords and phrases associated with your business.
- keyword research + a monthly package of services from SEO James = Increased traffic to your website, resulting in new sales
Matching a customer’s search terms to the websites that are most likely to satisfy them is referred to as an organic search.
It’s important to remember that search engines like Google, Yahoo and Bing are all trying to give users the best search engine experience by connecting them quickly and easily with the information, products and people they are looking for. Google and the other search engines do this by looking at your website, as well as those of your competitors, to determine whose content is more relevant to your potential customer’s search.
How do they determine which website has what that particular customer is looking for? They look for the use of certain keywords and phrases and original content, among other things.
When marketers first started trying to influence search engine results, SEO was a very simplistic practice. Since then, both the search engines and the use of SEO have evolved. Today, the use of original, keyword-rich content as well as technology linking that content to the broader marketplace is essential if you want the customers who are looking for the goods or services you provide to be able to find your website.
As Search Engine Journal (SEJ) reports, “Search engine optimization (SEO) is essential because organic search is arguably the most valuable marketing channel there is.” The data backs them up:
- 91.5 percent: The average traffic share generated by the sites listed on the first Google search results page. (Chitika)
- 51 percent of all website traffic comes from organic search. (BrightEdge)
- More than 40 percent of revenue is captured by organic traffic. (BrightEdge)
The digital marketing professionals at SEO James know how to boost your website to a highly visible and valuable first-page position of search results. We’ll tailor a monthly package of affordable SEO services to fit your needs.