“Branding is all of the ways you establish an image of your company
in your customers’ eyes.”
Having a clear understanding of the factors that contribute to effective branding is also important. Shopify has a good explanation for this, too:
“The purpose of branding is to simply and easily help your customers understand what you offer and how you’re different. But it’s not only a USP (unique selling proposition),
it is the combination of all the ways you communicate what you stand for.”
Take our brand for example. There is no shortage of SEO companies trying to earn your business. We think what sets us apart from other Florida SEO companies is our integrity, our commitment to providing affordable SEO package for small businesses and our ability to provide quality content. We want to communicate to potential clients that we are professional and that we have the expertise needed to guide them through the often-confusing world of digital marketing and search engine optimization. Our expertise as a local SEO company also demonstrates our commitment to keeping up with the latest advances in the industry. We would love to have the opportunity to learn about your company, what you do and how you want your customers to see you. SEO James is a full-service, affordable SEO company committed to your success.