Happy Leap Year

Happy Leap Year - marketing efforts

Happy Leap Year

Happy Leap Year from all of us at SEO James! We’re excited about having an extra day this month to help our clients boost their online marketing efforts with effective SEO services tailored to fit the individual needs of your company.

But it’s not always all about us. If you’re a Leapling (that’s what they call someone who was born on Leap Day), you’ve probably been looking forward to celebrating your birthday for the last four years. On the bright side, when your compatriots’ ages are reaching triple digits, you’ll still be in your 20s. But until you reach that point, only having a birthday once every four years must be rough.

Leaplings aren’t the only ones with something to look forward to on Leap Day, which is February 29. Birthdays aren’t the only cause for celebration. Ladies, you might want to make plans to celebrate what is sometimes known as Bachelor’s Day.

“Leap Day is often associated with marriage, proposals and flipping gender roles,” History.com says. “Tradition holds that in 5th-century Ireland, St. Bridget lamented to St. Patrick that women were not allowed to propose marriage to men. So legend has it that St. Patrick designated the only day that does not occur annually, February 29, as a day on which women would be allowed to propose to men. In some places, Leap Day thus became known as Bachelor’s Day.”

Of course, Leap Day wasn’t added to the calendar so that women didn’t have to wait for their boyfriends to pop the question. (If that were the case, we wouldn’t really need it anymore. Girls, if you see something you want, you go for it – no matter what the date is!)

The real reason that we give February an extra day every four years is to keep our calendars in sync with the sun. “While the modern calendar contains 365 days, the actual time it takes for Earth to orbit its star is slightly longer—roughly 365.2421 days. The difference might seem negligible, but over decades and centuries that missing quarter of a day per year can add up. To ensure consistency with the true astronomical year, it is necessary to periodically add in an extra day to make up the lost time and get the calendar back in synch with the heavens,” the folks at History.com explain.

If you’re ready to leap ahead of the competition in search engine rankings with an effective, customized online marketing campaign, we hope you will remember that SEO James is here to help you.

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