The Digital Marketplace
When was the last time you made a date to go shopping with your friends? Did you shop the back-to-school sales at the mall? Have you stopped by your local electronics store on your way home from work to see if they have the latest gadget in stock or are you still working from home and ordering your groceries online? According to Bluecore’s analysis of 14.5 billion online interactions between shoppers and the more than 70 retail brands they considered in their new research, “Online purchases increased year over year and month over month across all business models.” Year over Year Increases in Online Sales (April 2019 to April 2020)- Chain Stores: 80%
- Department Stores: 44%
- Digital Natives: 53%
- Chain Stores: 54%
- Department Stores: 26%
- Digital Natives: 15%