Here at SEOJames, we are usually focused on what phrases are trending for the clients who have turned to us for our internet marketing savvy. But it can be very interesting (and sometimes fun!) to look at the SEO trends that Google has identified.
So, let’s take a look back at the old year…
Search Engine Trends in 2020
We will give you three guesses as to what topped the overall list for Google’s Year in Search 2020 – and the first two don’t count. Yes, that’s right, “coronavirus” took the top slot for the year. The pandemic even claimed two more spots in the top 10: “coronavirus update” came in at #7 and “coronavirus symptoms” was #8.
In a way, you could say the pandemic also claimed the number 10 spot on the list. Future historians might not make the connection as easily as you do, if you are a parent, but we have no hesitation in putting “Google Classroom,” which was the tenth most searched for phrase in 2020, and the whole remote learning thing in the Covid-19 column.
There are some other fairly obvious entries on the list:
- “Election results” came in at #2 and “Joe Biden” also made the list.
- At #4, we have “Zoom,” which most of us had never heard of before Covid-19. And which most of us can’t imagine living without now!
- The tragic death of Kobe Bryant and his young daughter in a helicopter crash pushed the athlete’s name to the #3 spot on the 2020 list of top searches.
If you are keeping track, you will know that we still have two spots on the Top 10 list of Google Searches to account for. These two might be a bit of a head-scratcher for folks in the U.S. – unless, of course, you are a cricket fan.
- At #5, we have “IPL.” And, no, this is not a reference to Indianapolis Power & Light. It is the Indian Premier League. Which leads us to…
- “India vs New Zealand” at #6. Apparently, India’s cricket team went to New Zealand to play a number of matches at the beginning of the year. And, if you were wondering, India came out on top. (When it comes to Covid-19, however, we would have to give the nod to New Zealand!).
It’s too early to know what the top SEO searches will be in 2021, but the online marketing pros at SEOJames are willing to bet that “vaccine” will be up there at the top.
