15 Apr What is Google Pay Per Click (PPC)?
Google Pay Per Click (PPC) is an online advertising model where businesses pay for each click their ads receive on Google’s search engine results pages (SERPs) or on websites that are part of Google’s display network.
Advertisers bid on specific keywords related to their business, and when a user searches for those keywords on Google, the search engine displays the ads of the highest bidders on the SERP. Advertisers only pay when a user clicks on their ad, hence the name “pay per click.”
Google’s PPC advertising platform is called Google Ads (formerly known as Google AdWords). It allows businesses to create text, display, and video ads that appear on Google’s search engine results pages and on websites that are part of Google’s display network.
Google Ads uses a bidding system, where advertisers bid on keywords and set a maximum bid for each click. The highest bidder typically gets the top ad placement on the SERP, but Google also considers factors such as ad relevance and landing page quality when determining ad placement.
PPC can be an effective way for businesses to reach their target audience and drive traffic to their website, but it requires careful planning, keyword research, and ongoing optimization to achieve a positive return on investment (ROI).