Organic website traffic refers to the visitors who come to your website through search engine results pages (SERPs) or other non-paid sources. It means that these visitors found your website through a search engine like Google or Bing, or by typing your website URL directly into their browser, rather than through paid advertising or promotions.
Organic website traffic is typically considered more valuable than paid traffic, as it indicates that people are actively seeking out your content or products, rather than being pushed towards it through advertising. It also tends to be more sustainable over the long term, as search engines tend to favor high-quality content that provides value to users.
To increase your organic website traffic, you can focus on creating high-quality, relevant content that incorporates targeted keywords and phrases that people are likely to search for. You can also optimize your website’s structure and navigation to make it easier for search engines to crawl and index your pages. Additionally, building backlinks from other high-quality websites can help to boost your search engine rankings and drive more organic traffic to your site.
