Showing up twice on Google Maps with Sponsored Results usually happens because of how Google Ads location assets (formerly location extensions) and local search ads work. Here’s how it happens and how advertisers intentionally make it happen.
1. Google Local Search Ads + Regular Search Ad
Sometimes Google will show:
A sponsored map result (Local Search Ad)
A regular Google Ads text ad above the organic results
If your Google Ads campaign is optimized correctly, your business can appear in both placements at the same time, which makes it look like you are dominating the page.
Example layout:
Sponsored
Your Business (Map listing)
Sponsored
Your Business – Website Ad
2. Multiple Locations or Listings
If a company has two verified Google Business Profiles connected to the same Google Ads account, Google can show:
- Two sponsored map pins
- Two separate listings in the map results
This is common for companies with:
- Multiple offices
- Franchise locations
- Different service locations
Each listing can run ads through the same Google Ads account.
3. Service Area + Physical Location
Another scenario is when a business has:
• A physical office listing
• A service area listing
Both can sometimes trigger ads depending on the search and proximity.
4. Strong Google Ads Quality Score
When your campaign has:
- High click-through rate
- Good landing page
- Relevant keywords
- Strong local relevance
Google may show your ads in multiple sponsored placements because the system predicts your ad will perform well.
5. Google’s Automatic Ad Position Testing
Google sometimes tests multiple placements to see which one performs best.
You might temporarily see:
- A sponsored map listing
- A sponsored text ad
- A promoted pin
All for the same business.
How to Intentionally Dominate Google Maps Ads
To consistently appear multiple times you should have:
Google Business Profile connected to Google Ads Location assets enabled A Search campaign + Local campaign Strong local keywords High budget in competitive markets
This combination increases your chance of double placement on the page.
Pro tip (what most people don’t know):
You can dominate the page with:
- Local Search Ad
- Regular Google Search Ad
- Organic Map Listing
That’s 3 appearances for the same business.
