5 Ways to Reach Local Customers
If you own or operate your own business then it’s important to know how to reach your local customers. Gaining a nationwide following is important, but truly reaching out to your local clientele is an absolute must. Your local customers will make up a huge percentage of your business traffic, which means that you will depend on them heavily to help you grow your success and business. This is why it is so important to know how to reach them and in the right ways. Here are 5 ways to reach your local customers:
1. Get Social
This may seem like an obvious choice, but doing it in the right way is key. Make sure you have every social media account linked so that your local customers can find your information from all possible outlets. It’s important to not just post blindly on social media accounts. You have to actively engage with your local customers. Follow them, like their status, and comment to increase a steady following. Once your local customers see who you really are behind everything you post, it gives them the idea that you are an actual person and not just your business logo. This gives them a chance to engage openly with you and they develop a sense of trust in not only your business brand but also your own personal brand.
Never underestimate the power of a great hashtag. Don’t just use them, research them. Find out which hashtags get the most traffic. This will help you get an idea on which to use when promoting your business. It’s important to use hashtags that will help attract your local clientele. Any hashtag will help you gain a nationwide following, but to truly connect with the local customers, you need to invest your time into finding out what hashtags will bring them to you.
3. Harness Good Reviews
It’s important to receive good reviews on your business from local customers. If your local customers give you great reviews, then this will increase your business traffic tenfold. If other customers see that you are loved by the local customers and have avid local followers, then they too will want to see what your business is all about. Harness good reviews by reaching out to your local customers. Invite them to experience everything your business has to offer for free or at a discounted rate as long as they promise to give you a review. To ensure this review is good, make sure what you are offering is 100% customer satisfaction guaranteed.
4. E-Mail Blasts
One important thing to help ensure you reach your local customers is to have an e-mail list. An e-mail list allows your local customers to sign up for e-mail blasts from you and your business. Attracting your local customers in with e-mail blasts will ensure that they are always current on what’s going on within your business. Make sure your e-mail list offers something great to entice your customers to sign up. For example, offer a free trip for a specific service or a discount on something with a promise of more deals and exciting offers to come. This will get them excited to sign up and will ensure they read the e-mails you send out.
5. Localize Your SEO
Search engine optimization is a prime element in growing your business. Search engine optimization uses specific search phrases to promote your content. If your content is search engine optimized, then your content can easily be found when these specific keywords are typed into a search engine on the internet. Make sure your SEO is localized to ensure your local customers can find you. Try to really zero in on local searches to increase your business with local customers. This will give you the opportunity to really get in touch with what your local customers are searching for and provides you with the opportunity to ensure you can offer that to them.
If you own or operate your own business, we invite you to use these 5 ways to help reach your local customers. Staying local is a must to ensuring the success and longevity of your business. These 5 techniques will ensure you gain a successful local following that is sure to provide you with a long-lasting and beloved business.