15 Mar Being you own boss means the work is never done
Why you may want to hire an affordable Florida SEO company
According to WalletHub, more than 15 million people in the U.S. are now working for themselves. That’s about 10 percent of the total labor force.
If you’re one of them, you know that being your own boss means wearing a lot of different hats. On any given day, you might find yourself crunching numbers, drafting a proposal, changing a light bulb, making sales calls, ordering inventory, running to the post office and stopping at the office supply place on the way back to the office or taking out the trash. And that’s all in addition to what you actually specialize in.
Being successful in the entrepreneurial world requires knowing which of the countless tasks that go into running a business you can safely take on and which require professional expertise. Unless you were a CPA and are now starting your second chapter as a wedding singer, chances are you’re going to need a good accountant to handle your taxes.
Before you charge up your new laptop, make sure you have someone who can help you with your tech challenges on speed dial (because there will be tech challenges, oh boy, will there be tech challenges!).
Marketing is another area where you really should seek professional help. Marketing is essential – especially when you’re starting out. Think about it. How are your clients going to find you if you aren’t marketing yourself well?
In today’s complex media landscape, it can be hard to know where to spend your marketing dollars. Who is your target audience? Where are you most likely to find them? And what kind of message is going to be most effective in engaging them?
These days, you need a whole lot more than a catchy slogan or a slick ad. Depending on your field, you may need to invest time and money in branding, so that you’ll stand out from the crowd – in a good way. The professionals understand how design, messaging and even color come together to create a positive impression that will appeal to your audience.
Social media should be a component of your marketing efforts, too. And don’t think that just because you have 1,378 “friends” on Facebook, you are qualified to take on this important aspect of engaging with potential customers. It’s going to be the age, gender and geographic location of your potential customer base that help to determine which platforms will be best for you. In addition to Facebook – which is used by about 240 million Americans every month – you may need to consider YouTube, Instagram, Twitter, Pinterest, Google Plus or LinkedIn.
Then, of course, there’s SEO marketing.
This is another aspect of your marketing effort that you should trust to the professionals (rather than your nephew). But how do you find an affordable SEO company that you can trust?
Before you even start considering one of the many SEO companies vying for your business, take some time to outline your goals. If traffic to your website is easily converted into sales, you’ll want to increase search traffic. Whatever goals or objectives you have, make sure the SEO company you’re talking to explains fully how they are going to help you reach those goals.
Once you know what you want to achieve, you can start putting together a list of possibile SEO companies. Now is the time to start narrowing the field based on the criteria that are important to your business. Do you have a brick-and-mortar business that relies on foot traffic? You’ll want a company that can handle the demands of local SEO marketing.
If you’re looking for an affordable SEO company, an SEO company in Florida, a local SEO company or an SEO company with years of experience and a talented team of marketing experts, content providers and digital wizards, we hope you’ll put SEOJames on your shortlist.
When you partner with an experienced SEO company, like the one headed by James McCauley, you can be sure that your web content is compliant with all the relevant Google guidelines. Our team of internet and marketing experts understand how to present your business and your message so that potential customers will be able to find you.