Clutter and Cake

Florida SEO company

Clutter and Cake

Spring comes to our Florida SEO company offices

When you work for one of the leading SEO companies in Florida, spring cleaning isn’t really a priority.  In all honesty, the concept of spring cleaning is kind of wasted on most of the people in Florida. A lot of people will tell you that we don’t have seasons in the Sunshine State and, while we aren’t buying that, we do admit that spring just doesn’t have the same wow factor in South Florida that it does on the south side of Chicago.

But even here in Florida, folks have been getting caught up in the decluttering trend. Unfortunately, the trend hasn’t caught on in the offices of our Boca Raton SEO company.  It’s not that we don’t want to simplify our space – and our lives – but when are you supposed to find the time to do that when you’re busy providing affordable SEO solutions to clients all across the country?

Even if we could find the time, there’s the question of which method of decluttering to embrace.

Marie Kondō, the organizing maven who introduced the world to the Japanese approach to clearing the clutter with the publication in 2014 of her book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing .  This is the book that pretty much started it all.  Kondo’s guide to decluttering your home takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing hit #1 on the New York Times bestsellers list.

The Japanese cleaning consultant takes tidying to a whole new level, promising that if you properly simplify and organize your home once, you’ll never have to do it again. We’d love to think that it might hold true for the offices of our SEO company in Boca Raton, but that might be too much to hope for. According to the blurb, this method involves determining which items in your house “spark joy” – and which don’t. (Our printer has been acting up lately. It definitely does not spark joy, but the boss says we can’t throw it out.  We know. We asked.)

A new book – Free and Clear: 7 Steps to Declutter Your Home and Your Head by Karin Kiser – won’t tell you how to fold your shirts or arrange your stuff. This approach wants you to think about why you accumulated all that stuff in the first place. This book promises to show you:

  • Why you wear the same 20 percent of your wardrobe over and over
  • How to declutter your closet, kitchen, living spaces – and even your mind
  • How to capture a renewed sense of freedom, appreciation, and ease with your physical stuff


Our team includes some folks who definitely wear more than 20 percent of their clothes.  It might be because they’re more organized and evolved or it could just be that they hate doing laundry, we haven’t decided. So, even though the idea of decluttering our minds sounds great, this method probably isn’t the right one to apply to our offices.

And, when you come right down to it, we would much rather be known as one of the most effective and affordable SEO companies than the Florida SEO company with the most organized offices.

We think the Danes are onto something, though.  They’re the happiest people in the world, according to some study. Author Meik Wiking tells us what makes them so upbeat in The Little Book of Hygge: Danish Secrets to Happy Living. Hygge (pronounced hoo-ga) is translated loosely as a sense of comfort, togetherness and well-being.  Among other things, Wiking recommends that we give ourselves a break from the demands of healthy living. “Cake,” the author says, “is most definitely Hygge.”  And that is a philosophy we can definitely embrace!

Based in Boca Raton, SEOJames specializes in working with small business owners and providing affordable SEO solutions that enable them to grow. If you think our experience and insight might help you take your business to the next level, give us a call at 561-475-4933 or drop us a line at

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