Breast Cancer Awareness Month

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Breast Cancer Awareness Month

If you have been seeing a lot of pink lately, it is probably because October is Breast Cancer Awareness Month. We aren’t just jumping on the bandwagon here at SEOJames. This one is personal. The writer who creates a lot of the content for our online marketing clients has a sister who is a breast cancer survivor. 

What You Should Know About Breast Cancer

According to the CDC, “Other than skin cancer, breast cancer is the most common cancer among American women. Mammograms are the best way to find breast cancer early, when it is easier to treat and before it is big enough to feel or cause symptoms.”

Fast Facts About Breast Cancer from the CDC

  • More than 250,000 women are diagnosed with breast cancer in the United States every year. More than 40,000 of them will die as a result of this disease. 
  • Approximately 1 out of every 100 cases of breast cancer in the U.S. occurs in a man
  • Age is a factor. The majority of cases of breast cancer are found in women who are at least 50 years of age. That doesn’t meant that breast cancer can’t affect younger women, however. 

Where Did the Pink Come From?

Pink has been associated with breast cancer awareness for so long now – almost 30 years – that it is an easily recognizable symbol for the campaign to raise awareness and encourage more women to do self-checks, but it wasn’t always that way.

Evelyn Lauder, the daughter-in-law of famed cosmetics queen Estée Lauder and a breast cancer survivor, is largely credited with creating the first pink ribbons. Self magazine had asked her to serve as guest editor of their first-ever Breast Cancer Awareness Month issue and, working with the magazine’s editor-in-chief, Alexandra Penney, the idea was born. Those signature pink ribbons were distributed at Estee Lauder counters across the country and around the world along with self-exam instruction cards. 

We know we aren’t alone in having a close connection to the disease. Some of the clients that we assist with SEO services also have friends and families who have been affected by breast cancer, All of us at SEOJames send our very best to all of you who have faced the disease or have had a family member diagnosed with breast cancer. 

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