![Who Is Searching for You?](https://seojames.com/wp-content/uploads/2020/11/Who-Is-Searching-for-You.jpg)
The ancient Greeks advised that you “know thyself.” When it comes to internet marketing, however, it is important that you know your target customer.
“Knowing your customer is key for any business endeavor,” the entrepreneurial experts at GROW (Grand Rapids Opportunities for Women) say. “Successful business owners understand what their customers want and the most effective way of making their product or service available. The depth of knowledge is also crucial – it requires knowing more than their names, ages and incomes. As a business owner, knowing your customer’s hobbies, tastes and interests along with what they watch, listen to and read can be a profitable advantage.”