10 Sep How to Avoid Typos in Online Marketing Copy
No one is perfect. We all make mistakes – including typos. In fact, at SEOJames, an online marketing agency in Boca Raton, we even account for common spelling mistakes in our search engine optimization strategies.
Most people don’t care if you mix up their, there and they’re in an email or a text. We all do it from time to time. Seriously, who takes time to edit or proofread a text message – aside from our senior content editor at SEOJames, that is (she can’t help it, so we try to be understanding).
Casual communication is one thing, but when it comes to your internet marketing, a simple grammar mistake or typo could count against you in a competitive market.
Take Time to Check Your Online Marketing Copy
Everybody makes mistakes. But if you want to make a good impression, it’s important to catch those mistakes and fix them. So be sure to take advantage of the spelling and grammar tools available on your computer.
Even the best spelling tools won’t help you if you’re using the wrong word but spelling it correctly. It’s always helpful to have a second pair of eyes look over any content before you post it online, too. We understand the pressure of deadlines, but it really is worth taking that little bit of extra time. Our eyes see what they expect to see. That makes it really hard to catch your own mistakes.
Mistakes that Made It into Print
Typos can be really funny – as long as they’re someone else’s mistake. When it comes to your online marketing, however, mistakes can be costly.
In 1940, The Washington Post ran the headline: “FDR IN BED WITH COED.” President Franklin Delano Roosevelt was in bed, they got that much right, but he had a cold. According to Readers Digest, “The president thought the goof was so funny that he called the Post and asked for 100 copies.”
Readers Digest also shared these typos:
- “Congrats to our Home Run Hitler!”
From a 2013 school yearbook was a picture of a baseball player
- “100% Anus Beef”
Taken from a Hardee’s billboard
- “John Barge: Georgia’s Next Govenor”
Would you vote for a candidate who can’t spell his own job title?
- “Illegally Parked Cars Will Be Fine”
But officer, that’s what the sign said!
If you need help with your online marketing content, let us know! SEOJames, a Boca Raton, FL based digital marketing agency, specializes in helping small businesses not only get the word out – we help you get the right word out.