Search Engine Optimization: Keyword Selection

Any successful local search engine optimization campaign starts with the right keywords. You must know the keywords people are search for, and you know the questions they’re asking.

SEO James’s keyword optimization process is designed so that your local or National SEO campaign is based on informed decisions, not guesswork.

Search engine optimization is fueled by keywords and search phrases. Achieve a high rank for the right terms or phrases, and you have an opportunity to drive interested visitors to the exact information they need.

The trick, though, is finding the right terms and phrases. Use the wrong ones, and you can spend a lot of time and money pursuing the wrong market, or no market at all. At SEO James, we’ve built a comprehensive process that chooses keywords by balancing search frequency, competition, and relevance.