![Searching for Signs of Fall](https://seojames.com/wp-content/uploads/2020/09/Searching-for-Signs-of-Fall.jpg)
If your business specializes in sweaters, football equipment or absolutely anything with pumpkin spice, it’s definitely time to be thinking about your internet marketing strategy. The Autumnal Equinox is fast approaching and, in addition to cooler temperatures, lots of seasonal terms will begin showing up in search engines.
This year, the Autumnal Equinox occurs on Tuesday, September 22. When most people think of autumn, they think of fall colors and declining temperatures. Here in South Florida, where SEOJames is based, however, it will still be hot and humid. And the palm fronds outside our office windows do not change color. So, what makes it fall?
The folks at the Old Farmer’s Almanac have an answer. “The word ‘equinox’ comes from Latin aequus, meaning ‘equal,’ and nox, ‘night.’ On the equinox, day and night are roughly equal in length.” So, really it has nothing to do with the changing of the leaves or the need for a sweater.