The ancient Greeks advised that you “know thyself.” When it comes to internet marketing, however, it is important that you know your target customer.
“Knowing your customer is key for any business endeavor,” the entrepreneurial experts at GROW (Grand Rapids Opportunities for Women) say. “Successful business owners understand what their customers want and the most effective way of making their product or service available. The depth of knowledge is also crucial – it requires knowing more than their names, ages and incomes. As a business owner, knowing your customer’s hobbies, tastes and interests along with what they watch, listen to and read can be a profitable advantage.”
Identifying Your Target Audience
Why is it so important that you have a clear image of what your ideal customer looks like? The most effective way to communicate with a Millennial is very different from the way you would approach a Baby Boomer. If you don’t know which group you want your online marketing message to resonate with, how are you possibly going to be able to get their attention?
And, of course, not all Millennials are alike, and neither are the Baby Boomers. Some are men, others women. Some have college degrees; some went to work right out of high school. Some have money to spend on indulgences, others are more concerned with providing for their families.
If you don’t know who your target customer is, how on earth are you going to be able to connect with them?
“As a business owner, you need to comprehend what type of person is most likely to need or want the product or service you provide,” the experts at GROW explain.
If you need help reaching your target audience, we can help. SEO James is a digital marketing agency based in South Florida that provides SEO services to small businesses just like yours.
