Valentine’s Day Will Still Be Sweet

Valentine’s Day Will Still Be Sweet

Here at SEOJames, we love our clients. But that is a different story. 

For now, we are talking about drilling down into SEO data to determine what kind of candy Americans prefer for Valentine’s Day. We were too busy providing highly effective SEO services for the clients we love to take the time to research candy buying trends but, apparently, the folks at Zippia had a little more time on their hands. 

Searching for Valentine Candy Online 

“Using Google Trends, we determined what Valentine’s Day candy each state eats a disproportionate amount of. We defined Valentine’s Day candy as candies that peaked in search volume for the big day. From there, we determined what candy is searched a disproportionately, high amount in each state,” the folks at Zippia said of how they went about determining what kind of candy we like to give and get for Valentine’s Day.

They determined that chocolate covered strawberries are the most popular Valentine’s day candy. Now, you may disagree with us, but as far as we are concerned here at SEOJames, chocolate-covered strawberries are not candy.

Here are some of the other findings Zippia came up with based on search engine data compiled by Google for the first two weeks of February in preparation for previous Valentine’s Day celebrations:

  • 45 out of 50 states prefer chocolate
  • Brands matter, with Dove chocolates being preferred to Lindor.
  • Californians prefer candy necklaces
  • If you are wondering why it’s getting harder and harder to find those traditional conversation hearts, it may be because only four states prefer them. 

So, we can now add Valentine’s Day to the long list of holidays and events that won’t be the same thanks to the pandemic. On the bright side, it is a darn good excuse to go out and buy yourself some candy for Valentine’s Day. And you can get exactly what you want, whether it is chocolate or not! 

And, if you are not sure where you stand with your online marketing company, you don’t have to wait for Valentine’s Day to feel the love. Contact us about our SEO services today!

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